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Lehman Brothers: Marketing Lessons

Download all marketing lessons learned from the collapse of Lehman Brothers at Scribd in one handy PDF.

About paulbarsch

Fortune 500 marketer Paul Barsch writes about advanced and intelligent technologies applied to the marketing discipline.

6 Responses »

  1. These are some very insightful lessons. Considering their logic, its surprising the bank failed to follow them

    Reply
  2. Markaz, hindsight is always 20/20 isn’t it? and just because something is very logical, we still have to get past hubris, passion and sometimes ignorance. I really appreciate the comment!

    Reply
  3. your welcome. and your’re right. money is too powerful an object to give second priority to

    Reply
  4. If it’s OK with you, I’d like to link back to your site about an article you recently published about marketing in microfinance, considering my blog is about that sector. Being a new field, there are plenty of exciting options to discover for MFIs and marketing is just one of the areas waiting to be explored. In fact, if you were to write a book about this topic, it would sell like hot cakes.

    Reply
  5. Pingback: Recognizing Signs of Contagion « Boundaryless Marketing by Paul Barsch

  6. Pingback: Recognize the Signs of Contagion | MarketingProfs Daily Fix Blog

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