Sourcing from China? Marketers Need to Think Twice, Maybe Thrice

On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing from the conversation: customer expectations and satisfaction.…

The New Risk: Tight Coupling

With the financial crisis of 2008 barely behind us, the wheels of globalization have slowed and, in fact, calls for protectionism are growing louder. However with the global integration of trade, capital, information and labor over the past decade, few people understand that our world is more tightly connected than ever before. In a highly…