Driving data may ultimately be used to design better cars, better freeways and improve the overall quality of life for everyone concerned. Yet, it’s also important to realize that mobile data from daily road travels can also be utilized for tracking purposes, to pin down exactly where you are located at any given moment in time, and how you arrived.
Whether it is utility based pricing of electricity based on time of day, cloud computing, or even pay as you go insurance, with the explosion of “big data” and other technologies, it’s already possible to stream and collect various data, calculate a price and then bill a customer in a matter of minutes
With storage costs plummeting and sophisticated software approaches to mining Big Data, it appears that it is increasingly cost effective for corporations and governments to keep all types of data, even those previously discarded. However, how much “Big Data” should corporations, entities and governments keep online or archived, especially when “Right to Be Forgotten” debates are swirling?
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of filtering gone too far.
Despite the recent privacy row with smartphones and other GPS enabled devices, a Wisconsin doctor is proposing use of an inhaler with built in global positioning system to track where and when asthma sufferers use their medication. By capturing data on inhaler usage, the doctor proposes that asthma sufferers can learn more about what triggers an attack…