Blog Name Change: Just Like Davos

Good day friends and loyal readers! Sitting alone, and quiet for a moment (which for me – never happens) I decided to think about some of the content in this blog. I’ve worked in technology and marketing all my life, hence why I started the blog “Boundaryless Marketing”. However, the past five years have also…

Shock and Awe: FDA Takes Wrong Approach to Influence Smokers

Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that psychologists like Robert Cialdini might suggest. What’s next for cigarette…

Transparency: Do Customers Want to Peer Inside the “Black Box”?

From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer inside the black box or whether an opaque approach works best. Increases in the…