What can marketing professionals learn from the collapse of Bear Stearns, Lehman Brothers and Enron? Turns out, quite a bit. A three part series explores good vs. bad innovation, perils of over-investing, how to diagnose a market bubble, and the power of competitive analysis.
- Marketing Lessons from Lehman Brothers
- Marketing Lessons from Lehman: How and When To Ride a Market Bubble
- Final Marketing Lessons from Lehman Brothers
And for a column on the importance of strategic planning, here are lessons learned courtesy of Enron and Bear Stearns:
