Optimizing Supply and Demand with Narrow Artificial Intelligence (AI)

Many a marketer has lamented, “I wish I knew exactly what my competitors are selling and where they’re successful.” The good news is that in many instances, the information to answer the query exists. The bad news; data sources needed for the query are often strewn across the internet, in trade association figures and sometimes…

Long Tail vs. The Blockbuster

Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make the big bet and go after the blockbuster “hit” product.…

Methods to Systematically Reduce Customer Choice

New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to customers. Is there an ideal way to cull customer…