Optimizing Supply and Demand with Narrow Artificial Intelligence (AI)

Many a marketer has lamented, “I wish I knew exactly what my competitors are selling and where they’re successful.” The good news is that in many instances, the information to answer the query exists. The bad news; data sources needed for the query are often strewn across the internet, in trade association figures and sometimes…

Mathematics and Marketing

Think marketing doesn’t have much to do with mathematics? Mathematics  is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs and future desires.  Mathematics has left the ivory tower of academia for a marketing…

Advanced Speech Technologies – Peril or Promise?

Enterprises are starting to deploy advanced speech technologies that can identify when a customer is angry, confused or even lying. By listening to call center feeds, these applications are often able to troubleshoot a given situation or route the call to a live agent with a specialization in solving critical problems. But this nascent technology…