Profit From Information Networks … Just Like the Rothschilds

The use of information networks has conferred competitive advantage long before the advent of LinkedIn Answers, Ask, orQuora. In fact, to truly see the power of information networks, one need look no further than how the wealthiest family of the 19th and 20th centuries, the Rothschilds, used them to wield international power. Cobbling together some Internet sources, let’s…

Win the World Over with Comparative Advantage

Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one needs to look no further than comparative advantage’s poster child, China, for a view as to how…

New Markets: Too Late for Green Technology?

In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop green technologies and dominate green markets, does China have an…

The Moneyball-itzation of Marketing

Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s, there’s no doubt that quantitative analysis has changed baseball forever. Similarly in the marketing…