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In the Future, Will Software Be More Important than Hardware?

From talent wars going on in Silicon Valley for software engineers, to the hundreds of thousands of new smartphone applications coming online, it’s not far-fetched to believe that software rules the world today and will continue to rule in the future. However, some hardware makers strongly disagree- that it’s the physical design, construction and production of the device, machine or infrastructure that will take precedence. Who holds the future – hardware makers, software makers—or both?

Transparency: Do Customers Want to Peer Inside the “Black Box”?

From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer inside the black box or whether an opaque approach works best. Increases in the…

Customer Experience: Healthcare by Design

As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in response to consumer-driven trends, some health providers are feverishly updating their office decor. Yet, these improvements…