Is the Speed of Decision Making Accelerating?

As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between “event” and “action” is rapidly closing. In the past, managers could take weeks or days to make important decisions, however to effectively compete globally, some companies are making critical decisions…

Perishing for Lack of Vision

Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for that matter) failed to accurately “call” the collapse, even though signs of catastrophe were ubiquitous. Does marketing have a leadership role in influencing business strategy,…

The Great Recession: Things Are Different Now

The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst and even anger. And yet, for those wishing for things to “return to normal”, a new survey argues that we’re in the “new normal”. What are the lasting impacts of the so called “Great Recession”…