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Forget Derivatives – Hedge Risks with Innovation and Integrated Data

To protect against wild currency swings or volatile commodity costs, one surefire strategy employed by senior managers is hedging risk with derivative contracts. However, some companies are discovering alternative methods to guard against uncertainty via two strategies—product innovation and integrated data. In a recent Fortune article, author Becky Quick cites methods for dealing with tumultuous…

Marketing Lessons Learned: Riding Bubbles at Lehman Brothers

When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to exit the moving train before it explodes. Just ask…

Marketing Lessons Learned from Collapse of Lehman Brothers

For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well.  A post-mortem examination of mistakes made by Lehman executives provides…

Going For Growth…In China

Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also involves a drastic change…

Craigslist: One Place CRM Isn’t Welcome

With no recommendation engine, graphical improvements, or image search, Craigslist is a website stuck in the past. And while business best practices often include heavy investment in sales, marketing, and customer service, Craigslist eschews these functions–yet continues to grow its revenues. What makes Craigslist a “classifieds killer” and how is it able grow its business…