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The Murky World of Paid Online Reviews

One sure fire method of garnering positive comments for your product or service is paying for online reviews. And with plenty of companies and services available to assist in this questionable strategy, there’s surely temptation to create an instant halo effect for new product launches. However, consumers are getting savvier in spotting fictitious reviews, and…

Gartner Voice Podcast

Presentation skills are capabilities all marketing professionals need. Even those that aren’t client-facing frequently pitch internal management, sales people and potential alliances on the benefits of working with the marketing organization. Listen as Paul Barsch – experienced marketer, frequent public speaker and Director of Marketing at Teradata – shares tips and advice on how marketers…

Why Global Finance?

Oftentimes I am asked by colleagues and even dear readers, ‘Why the fascination with global finance?”  It’s an interesting and accurate observation, for after all, more than a fair share of my articles do in fact relate to markets, forecasting, complexity, mania,  and even a touch of mathematics. For me, the answer to ‘why global finance’…