The Science Behind Moving from Clutter to Clarity

Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer experience and boost sales. Increasing sales by reducing customer choice may sound like a paradox, yet retail experiments validate that shoppers…

China: Implications of an Emerging Middle Class

As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers—will the Chinese middle class be the next battle ground for your…