Ring in the New Year with New Data Products

For web-based businesses, and of course, those with a web presence (which is just about everyone) there’s a goldmine of behavioral data accessible with the right tools. The trick is getting past static web analytic reporting (bounce rates, page views, session times etc.) and going further into unlocking the rich treasure trove of machine data, text and weblogs that create “big data” insight.

Transparency: Do Customers Want to Peer Inside the “Black Box”?

From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer inside the black box or whether an opaque approach works best. Increases in the…

Reputation Management Not Needed… Until It’s Needed

Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen. However, in an age of over-optimization, and marketing and…

Marketing “The Shack”

The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack derives from…