Retail in China: Traditional Marketing 4Ps Still Relevant

retail-in-china1In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional 4Ps are as relevant and applicable as ever.

In the United States, many shoppers dread the Christmas holiday season. Stores are packed with merchandise, the parking lot is full of autos, and shoppers bump elbows and carts on a regular basis. The panic and pandemonium are palpable.  Read more


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