China: Implications of an Emerging Middle Class

Chinese shoppersAs China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales.

Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers—will the Chinese middle class be the next battle ground for your products or services?  read more

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One comment

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