When you think of the term ‘artificial intelligence (AI)’, what comes to mind? The Terminator or Hal 9000 in Stanley Kubrik’s 2001: A Space Odyssey? Marketers might be surprised to know that while visions of cyborgs are probably decades away, artificial intelligence is changing the way we sell to, market, and service customers – right now.
The field of artificial intelligence is often dismissed as the purview of pseudo–philosophers, science fiction writers, or hack–scientists with too much time on their hands. However, artificial intelligence applications and technologies are not confined to imaginary worlds. In fact, AI is helping companies across the globe create operational efficiencies, lowering costs, and improving the customer experience. read more