One Step to Better Predicting the Future

crystal ballMarketers of all stripes are often tasked with forecasting—sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals.

However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning assumptions. While no forecasting technique is perfect, predictions can be drastically improved through a simple technique: pulling your anchor.

read more


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s