What Marketers Can Learn from Walt Disney’s EPCOT Project

epCOTWalt Disney’s Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney passed away before his project became reality, EPCOT offers marketers four key takeaways (maybe more) in how to define problems, build on success, maintain flexibility and overcome obstacles.

Walt Disney was a man with bold dreams and the willpower to make them happen. After completing Disneyland in 1955—a huge undertaking in its own right—Disney turned his attention to his grand masterpiece; EPCOT. According to the site, “The Original Epcot Project“, Disney said, “EPCOT will take its cue form the new ideas and new technologies…emerging from the forefront of American industry.”  read more

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