Of Black Swans and Thanksgiving Turkeys

turkey1Will tomorrow be like today? In planning assumptions for budgeting and forecasting, most marketers believe that events of tomorrow, next week and next year will be much like this year, or years past with just slight deviation.

However a review of the global and economic landscape (in a wild 2008) shows that this is a dangerous assumption. It’s time we consider the life of a turkey.  read original post


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