Mandelbrot Lesson 11 for Marketing

20021212_benoit#11 – Look at your data distribution.  When analyzing, remember just because “an event” hasn’t happened in the past, doesn’t mean it won’t happen in the future. And if the event has happened in the past, that critical event should NOT be the benchmark for all future observations. If an event hasn’t happened yet in all your distribution, that’s the one to watch out for.

read marketing lessons #1-10

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