Marketers – What’s in Your Supply Chain?

ostrich, head in sandWith global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers.

However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the “customer experience”—marketers need visibility into the supply chain.

 Do you know what’s in your supply chain? read original post


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s