Chinese Brands Are Coming!

haierChinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets.

Forget bringing your brand to China, are you prepared for the onslaught of Chinese brands in your home market? read original column

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