The power of placebos continues to confound the medical community. How is it possible in double blind clinical trials that sugar pills provide as good or better treatment results than actual medications? A lot of it has to do human biology and how our brains perceive the benefits of a product or service – even before we use it.
Creating self-fulfilling prophecies first starts with understanding customer expectations. Dr. Gary Small, Director of UCLA’s Longevity Center and co-author of The Alzheimer’s Prevention Program cites research confirming how our brain neural circuitry drives our choices based on prior experience and expectations. The frontal lobe or “thinking brain” as it’s sometimes called seems to determine these perceptions he says.
What we expect to happen often actually does. And that’s why marketing is so darn important in identifying customer expectations and then designing a plan to deliver or exceed those very expectations. Read Inc Magazine article