Transparency: Do Customers Want to Peer Inside the “Black Box”?

From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer inside the black box or whether an opaque approach works best. Increases in the…

Supply Chain Traceability – What’s in Your T-Shirt?

Does it concern you that cotton from a t-shirt originated in Uzbekistan? You might care if reports are true that cotton harvested from this country came from forced or child labor. In fact, consumers are increasingly asking manufacturers and retailers to ensure goods and services are produced with sustainable and ethical business practices. With goods…

The Mysterious Effects of Madoff on Marketing

Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and deception in political and financial spheres, a tide is building that threatens to wash us…