With the “Big Data” deluge showing no signs of abating, information overload is the norm. In fact, this “information glut” suggests a larger problem. We’re suffering from information overload at the expense of free thinking and development of new big ideas.
Technical skills yes, but the ability to communicate, relate and navigate throughout an organization—so called “softer skills”—are especially needed to propagate analysis and communicate the impact of data-driven decision-making.
For every successful “Big Data” case study listed in Harvard Business Review, Fortune or the like, there are many failures. It’s a problem of cherry-picking “success stories”, or assuming that most companies are harvesting extreme insights from Big Data analytics projects, when in fact there is a figurative graveyard of big data failures that we never see.
With data volumes growing faster than the US National Security Agency (NSA) can store, much less analyze, if the NSA with hundreds of millions of dollars to spend on analytics is challenged, it raises the question; “Is there any hope for your particular company”?
When mobile operators combine billing, use, location, social networks, much less content accessed there will be little left to the imagination to complete a picture of who you are, where you’ve been, what you’re doing, and where you’re predicted to go next.