Lehman Brothers: Marketing Lessons

Download all marketing lessons learned from the collapse of Lehman Brothers at Scribd in one handy PDF.



  1. Markaz, hindsight is always 20/20 isn’t it? and just because something is very logical, we still have to get past hubris, passion and sometimes ignorance. I really appreciate the comment!

  2. If it’s OK with you, I’d like to link back to your site about an article you recently published about marketing in microfinance, considering my blog is about that sector. Being a new field, there are plenty of exciting options to discover for MFIs and marketing is just one of the areas waiting to be explored. In fact, if you were to write a book about this topic, it would sell like hot cakes.

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